Go Green Or Go Home?

In today's industrial market, you would have to have your head buried in the sand not to notice how many of the larger, more established companies, are finding ways and trying out new technology to go "Green". In the may issue of Packaging Digest, it was no surprise to see several articles in there about various companies desire to or how they are doing business in a more Eco Friendly way. For example 1800 Tequila is not introducing a new eco-friendly cocktail packaging. They went on to say "An innovator in the spirits industry, 1800 Tequila recognizes that fighting climate change is a global responsibility and that package choice can have a significant impact on CO2 emissions through the value chain." Also Aveda, the cosmetics company, has a new product out that is in a (HDPE) High Density Polyethylene jar. This jar is 99% post consumer recycled (PCR) content. That is AMAZING! Also company's like Wal-Mart are also extremely aggressive with their "Green" stance and holds a expo to highlight companies that they do business with and their packaging of their product. This is huge and I applaud them for thinking outside the box and being proactive. There is also a big write up about electricity use and how to lower your bill. Big industrial plants are really beginning to watch their power consumption and taking note of their carbon foot print. What I am getting to is this: Take NOTE! Companies are looking for solutions to be "Green", to have that "X" thing that not only saves them money but is good for the environment. So, are you offering your customers that "X" product?